Make your own tracks.

The Adirondacks: where generations have come to slow life down, enjoy simplicity, and share good times together.

Since my childhood, my family and friends have escaped to the Adirondacks for late night bonfires, moonlight swims, karaoke night at the Inn, and live music on the water where everyone is welcome and you never know who or what you might meet.

One of my favorite parts about the Adirondacks is the dock conversations, where all feel comfortable “bearing their souls.” Sitting by the lake, talking about dreams and ideas with family and friends, provides the inspiration to create and make dreams happen, all fostered by this unique paradise.

The mountains and forests teem with wildlife, but it is the Adirondack black bear that is the most recognized symbol of this wild and awe inspiring place. Making fresh tracks throughout the wilderness, owning the forest, answering to no one, fiercely independent.

With its Adirondack roots, Bear Sole represents - dream big, enjoy the simple, and most importantly… make your own tracks.

100% Peruvian Cotton.

The goal was simple: create the most comfortable shirt possible.

Something that you can wear by the campfire, on the dock, out on the town with friends, around the house, on a hot date, to work…wherever, whenever, whatever…and be comfortable!

Peruvian cotton is one of the finest and cleanest cottons in the world, naturally grown in the central and southern coastal areas of Peru. This cotton fiber is longer and thicker than other cotton fibers, showing a better resistance and performance. The fiber is spun into a superior cotton thread resulting in an incredibly soft and breathable shirt that you’ll never want to take off.

The clothes you wear are an extension of who you are.

The Bear Sole brand brings comfort to making your own tracks.

The shirt bears comfort.

It’s your job to Bear Sole.

Be comfortable… Bear Sole.